What I made & where I made it
2019 to Present
Responsible for creating bespoke, holistic content marketing strategies, my primary function is to devise a campaign that reflects the unique voice of a brand while driving conversions and maximizing return
on investment. I oversee every area
of content strategy creation and execution for each client, including content production, optimization, promotion, management,
SENIOR COPYWRITER/ ASSOCIATE CREATIVE DIRECTOR, CIRCA INTERACTIVE
2018 – 2019
Create brand identities and marketing campaigns for the higher education sector to bring the best and most relevant education opportunities to the widest possible target audience, using a mix of market research, paid campaigns and social media targeting.
EDITOR IN CHIEF,
WOMEN'S RUNNING MAGAZINE & COMPETITOR.COM
2017 – 2018
Set the editorial strategy and creative vision for two of the world's most largest and most respected running media outlets. Worked directly with professional athletes, celebrities, influencers, and major brands such as Adidas and Nike to secure the best coverage of industry news and events. Traveled domestically and internationally to promote the brand and secure coverage opportunities.
LONELY PLANET MAGAZINE & DESTINATION EDITOR FOR LONELY PLANET
2015 – 2017
Write, edit, and produce print, digital, and video content for the magazine, online channels, guidebooks, and trade titles. Work directly with tourism boards and convention and visitor bureaus, both domestically and internationally, to secure assets and coordinate trips to produce content. Worked directly with media outlets to promote the brand and was the spokesperson for national campaigns.
SENIOR EDITOR and DIGITAL CONTENT MANAGER,
HARPER COLLINS & PENGUIN RANDOM HOUSE
2010 – 2015
Created highly illustrated books from conception through to publication for both children and adults. Responsible for pitching ideas, acquiring authors, negotiating contracts, editing, and art direction for each project. Presented titles at sales conferences and created marketing copy for internal and external use. Worked closely with imprimaturs to create successful publishing partnerships.
PENGUIN RANDOM HOUSE
2005 – 2010
Managed the editorial process for a range of trade nonfiction, highly illustrated books for natural history, foreign language, and pet care verticals. Responsible for line editing and picture research for each project. Presented titles at sales conferences and created marketing copy for internal and external use. Worked closely with imprimaturs to create successful publishing partnerships.
What I’ve Learned
OXFORD BROOKS UNIVERSITY
Master of Arts in Publishing
KING'S COLLEGE, UNIVERSITY COLLEGE OF LONDON
Intensive summer course studying the history of Arthurian legend.
Bachelor of Arts in English, graduated as a member of the Honors College with distinction